Almost everyone is fashion-conscious, even those who "don't really care about fashion" have a fashion statement. Fashion trends, like culture, differ from one another, and so making it hard for a specific one to stand out. Incorporating fashion in your life can be quite costly. Especially nowadays, trends just keep on popping out from everywhere like wild mushrooms. When one trend sprouts, another dies, thus, what you bought three months ago may already be unfashionable.